We live in a world full of options in as far as WordPress themes are concerned. There are thousands upon thousands of WordPress themes across the internet and endeavouring to choose commonly leads to analysis paralysis. Moreover, with the popularity of WordPress as a content management system on the rise, the odds are that the variety and options of themes will only increase with time.
So, how should one decide which theme to use for their website or blog? Herein are some of the pertinent factors to have in mind, while on the look for a theme that is SEO oriented.
#1. Premium Themes Vs. Freemium Themes – The very first thing you need to determine is whether you need a premium theme or you can make things work with a free theme. This question is inextricably linked to whether you want to monetize your websites by receiving money from your traffic.
If you do not intend to collect any personal information from your traffic, a free theme will suffice. However, for websites that require personal information (as well as a unique professional look) from their blogs, using premium themes is the best option. This is because of the security concerns that come with using free themes that are not regularly updated and which support is virtually non-existent.
On the other hand premium themes usually come with impeccable support and regular updates, which ensure that your website remains secure. More importantly, the updates make it easy to integrate new SEO tactics/technologies, which go a long way in ensuring the theme is SEO relevant.
#2. User Experience And Responsiveness – In the competitive world of business, it is of paramount importance to provide a stellar user experience to your traffic. High-quality user experiences reduce bounce rates thus ensuring that businesses convert as much of its website traffic to paying customers as possible.
Using a responsive and well-designed website makes it possible for your traffic to browse your website efficiently from any device. Responsiveness is particularly important when more and more people are accessing the internet through the mobile devices.
#3. Social Media Optimization – It is also important for businesses to use themes that are ‘social media ready.’ In this regard, the themes should come with some in-built social media widgets, thus negating the need to add numerous plugins to support your use of social marketing.
#4. SEO Oriented Features – Seeing that we are interested in choosing an SEO oriented theme, it is important to factor in the presence of SEO features. Performing SEO on WordPress themes involves the use of plugins such as SEO by Yoast, amongst a variety of others. With this in mind, it is important to ensure that the theme you intend to use supports these plugins. Look out for the theme features and it its reviews especially with regards to SEO to make certain that the does support the SEO features/plugins you want to use. If you are confused on how to do your own SEO there are companies that can do this for you, one such company is Rise Atlantic.
#5. Load Speed – Finally, you should take note of the load speed. It is of paramount importance to have your website loading as fast as possible as the page load speeds are accounted for in the ranking of websites. With this in mind, you should use the theme review to determine how fast the load speeds of prospective theme are. If you are not sure about how to figure out load speeds Rise Atlantic can show you how.
Other factors that you can use to help you determine which theme to use include browser compatibility, the simplicity of use (back-end use), and ease of customization.
Quick note, you can find the top 2017 WordPress templates here.