Brand Architecture Framework
A structured approach to building brand identity that scales from single products to multi-brand portfolios.
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Frameworks
Methodology, not opinion
A Themex framework is a structured decision-making process for a recurring design problem. Not a set of rules — a repeatable method you can apply to any project.
UX Hierarchy Framework
A decision-making model for visual hierarchy that applies across interfaces, content types, and screen sizes.
View →Scale Framework
A methodology for generating consistent, mathematically related type and spacing scales from a single base value.
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Field Notes in your inbox
Practical observations on design systems, component architecture, and UX methodology. No promotional content. Published when there is something worth saying.
Practitioner methodology
Editorial standards
WCAG 2.1 AA
PIPEDA & GDPR compliant